Mobile SEO

The mobile revolution has been slow and steady. From a simple device used to call and receive it has become a high end computational device. With the onset of the mobile revolution, many web services have also extended and integrated themselves with WAP. Search, the dominant service on the net has also extended it’s capability to the mobile user. Companies like Google, Yahoo and MSN are investing heavily to mark their dominance in the mobile search scramble. It is estimated that mobile search revenues would generate around $33.2 million dollars in 2007 and increase to around $ 102.3 million dollars in 2008(source: emarketer), an increase by more than three times.

Now that the mobile Web is mainstream, everyone is launching mobile Web sites. The problem is no one seems to know how to drive traffic to them. As a result, mobile search engine optimization has emerged as a big topic for everyone from marketers to online editors and publishers. The mobile Web, though, is not as developed as the desktop Web and as a result, optimizing mobile sites for search is far from easy.

Our Mobile Website Optimisation Services Include:

• Website analysis
• Mobile website design
• Mobile website development
• Mobile search engine optimization
• Accessibility
• Keyword research
• Multilingual mobile site optimisation

What we do during Mobile SEO:

1. Registering and hosting your .mobi domain name if you dont have
   
2. On-site mobile SEO
   
   • 100% valid XHTML 1.0 code : Mobile search engines however may have more trouble digesting invalid code. Be safe! If you validate, mobile search engines won't have any trouble with your site.
   • W3C's Web Accessibility : These will ensure that your content is accessible to anyone regardless of their platform — this includes mobile users and mobile search engines. The W3C's Web Accessibility Initiative is a good place to turn for the latest information on accessibility.
   • Traditional on-site SEO :. You know the drill: major keywords in the title tag, H1's and body text, keyword-rich anchor text for internal links, etc.
     
3. Getting spidered and indexed by mobile search engines
   If you want mobile search engines to spider and index your site, they must know about it first. Submit your site to major mobile search engines for quick spidering. It is also a good idea to ensure that each of your pages has at least one incoming link.

We also take care few minor but very important steps while optimizing mobile sites:

• Optimizing for keywords and short phrases
• Keywords in title tag, H1 tags, H2's, and the content itself
• Bookmarking
• Keyword rich anchor text for internal links

Search engine optimization for mobile phones and handheld gadgets is not very different from regular SEO. The most important aspect or priority of mobile SEO is ensuring that your customers or visitors can view your website correctly on their wireless device with complete details.